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Image by Victor Lozano

Business Storytelling for Product Owner & Product Manager

Convince. Inspire. Enthuse.

With stories you can transform facts into images that evoke emotion and create meaning. We will show you how to captivate your customers and teams. Together we connect the dots: From your day-to-day business to improvisational theater. Learn to present your vision and product in a clear, exciting and professional manner by using stories in your everyday life.


  • You communicate in a more concise and personal way

  • You inspire and emphasize key messages

  • You create visions that connect your team emotionally to your idea

  • You make your customers desire your product

  • You consciously use facial expressions, gestures and intonation when telling stories

  • You meet new people that have the same roles as you and learn with like-minded individuals in a relaxed and encouraging atmosphere



  • Storyline basics

  • Components that make your story unforgettable

  • Discuss your business topics through stories tailored to a target audience

  • Make your content evoke emotion by embedding it in stories

  • Integrate personal anecdotes professionally in your everyday working life



  • Experiential learning based on practical exercises and simulations related to everyday life

  • Feedback from the participants and individual coaching by the instructors

  • Concise theoretical inputs, self-reflection and transfer of learning

Target audience

This online course is meant for anyone who wants to utilize the power of storytelling in relation to product development. It is designed for people who want to use stories to motivate and inspire their customers and for those who want to learn how to make their products appealing to target audiences through skillful storytelling. Especially product managers, product owners, entrepreneurs, leaders, professionals and specialists.  


Date and duration

Thursday, 18 March 2021 from 09:00 to 16:00


Number of participants

This online course is limited to a maximum of 12 participants.


This online course is a collaboration of anundpfirsich and who is frank. Experts of improvisational theater, Agile as well as organizational development will introduce you to the world of fun learning.

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