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LEGO® SERIOUS PLAY® Persona Discovery Workshop
The company's gut instinct
At the LEGO® SERIOUS PLAY® Persona Discovery Workshop you have the opportunity to create a qualitative model of possible types of customers together with your clients and relevant stakeholders. The goal of this workshop is to establish attitudes, values and behaviors, create tangible elements and introduce your personas to a wide audience in your organization.
LEGO® SERIOUS PLAY® Persona Discovery Workshop Content
Defining a common goal
LEGO® SERIOUS PLAY® Skills Build
Build Level 1: Building individual models to illustrate and share personal thoughts
Build Level 2: Identifying the key elements and building the shared model
Storytelling: Creating a story together
In-depth work on the most relevant elements
This workshop is designed for business, IT and cross-functional teams who want to have a clear vision of their customers, develop tailored products or campaigns and foster sustainable customer relationships.
Number of participants
This workshop is limited to a maximum of 12 participants.
This workshop can be held at your own office, at a location of your choice or online.
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