top of page
Image by Xavi Cabrera

LEGO® SERIOUS PLAY® Product Vision

Defining the WHY, not a feature-set

With the help of the LEGO® SERIOUS PLAY® Product Vision Workshop you answer the question why your new product is exciting (the purpose of your product) and create the story behind your idea. The Product Vision Workshop is designed to help your team identify key elements, create a focused environment and as a result create a solid foundation that will enable your team to work towards a long-term goal. 

LEGO® SERIOUS PLAY® Product Vision Workshop Content

  • Defining a common goal

  • LEGO® SERIOUS PLAY® Skills Build

  • Build Level 1: Building individual models to illustrate and share personal thoughts

  • Build Level 2: Identifying the key elements and building the shared model

  • Storytelling: Creating a story together

  • In-depth work on the most relevant elements

Target audience

This workshop is designed for business, IT and cross-functional teams that have the opportunity to launch a new product or service that will have a lasting positive impact on their various customers. At the same time, it is ideal for teams that want to add the long-awaited depth to an existing product. 


Number of participants

This workshop is limited to a maximum of 12 participants.


This workshop can be held at your own office, at a location of your choice or online.


1 day​

bottom of page